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B&Q staff told to ‘prepare for increase in demand for cable ties’ in 50 Shades ‘leaked’ memo stunt

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B&Q staff told to ‘prepare for increase in demand for cable ties’ in 50 Shades ‘leaked’ memo stunt

A ‘leaked’ B&Q memo has told staff to ‘prepare for an increase in demand for rope, cable ties and tape’ ahead of the release of the Fifty Shades Of Grey movie. Managers are told to bring in extra stock.

Of course, this memo, only ever intended to wing its way into the inboxes of journalists, is some spot-on piggybacking PR ahead of the filthy film’s launch in time for Valentine’s Day.

According to the Guardian – thanks for tweeting with this Keith Lewis off of Zurich Insurance! – staff are  being urged to read the erotic novel or watch the film so they can ‘familiarise themselves’ with the story. Copies of the book will be delivered to each store and can be lent to staff on a one-week basis’.

The memo reads:

 


Posted on 10.02.2015 11:58

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