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Virtual reality gives music fans chance to be onstage with Kasabian

Members of the public are being given the chance to experience the best seats in the house at a Kasabian gig in a new virtual reality project from Visualise (disclaimer: a client, but a very cool/relevant campaign I’d have written about anyway), O2 and Columbia Records, Sony Music UK.

A behind the scenes video can be seen below:

Thanks to 360 degree filming and sound, fans can experience what it’s like to be on stage with Kasabian as they perform singles Club Foot, from their debut album, and Stevie, from the band’s UK chart-topping fifth studio album 48.13.

The band were filmed at one of their December shows at O2 Academy Brixton. Three viewpoints were captured, giving fans the chance to ‘be’ on stage with the band as well as experience the gig from the press pit and amongst the crowd.

The content can be seen here on Kasabian’s site and viewed in-browser, on mobile or on tablet.

 

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