In an impressive ‘MAKE IT MASSIVE’ PR stunt promote the launch of new global channel BBC Brit, a 30 ft-tall effigy of The Stig (Top Gear’s mysterious helmeted star driver) has been built, and is currently winding its way through Europe.The fibreglass model took three sculptors more than two months

  

Virgin Holidays partnered with celebrity hypnotist Paul McKenna to launch ‘Holiday Hypnosis’ sessions at Bluewater Shopping Centre in Kent.The 2-day brand experience took place in a purpose-built ‘hypno-pod’ based in House of Fraser. McKenna put willing participants – including the Mirror’s Clemmie

To promote its upcoming movie Ant Man – in cinemas this summer, Marvel and Disney released a trailer SO tiny, you literally can’t see what’s going on. Get it?The tiny trailer, released at the weekend (and watched more than 6 million times), has given the movie a few media bumps, as yesterday, the

Grabble is the Tinder of fashion finding apps.You swipe through an endless feed of products, tailored to you from top brands and retailers such as ASOS, Zara, Topman/Topshop, Misguided etc with everything you ‘grab’ being immediately shoppable right from within the app.Ahead of Christmas, Grabble