There are two golden rules in PR: one, don’t become the story. Second, don’t attempt to arm-wrestle Ade ‘The Beast’ Akinfenwa.Equipped with this advice, why not make a third by combining the two together?How all these rules came to be broken is all thanks to the launch of EA Sports’ FIFA 15 with

Ever the creators of viral content, Red Bull have done it again.Utilising Jason Paul and friends from their athlete portfolio, they built a real-life 8-bit gaming level on top of a train carriage, then had a steam engine push it along whilst the freerunners brought the game to life.Very impressive

The gay-bashing, picket-waving nutters at Westboro Baptist Church have been sent some rainbow shoelaces as part of a campaign to ‘kick homophobia out of football’ by bookies Paddy Power, in partnership with gay rights group Stonewall.The shoelaces have been sent along with the below letter, which

Sports brand Reebok created the quirky Human Dispatch Service to promote their newest footwear offering of ZJet trainers.  Online shoppers that tweeted @Reebok and used #ReebokHDS were delivered a pair to sample and try on. A team of runners was sent out to personally deliver the sample pair and

In a campaign from earlier in the month to promote the launch of (another) new sports channel – Sky Sports 5 – artist and convicted forger John Myatt painted five leading World Cup footballers in the style of celebrated artists of the past.Myatt served a year behind bars for what has been