The last few years have seen some impressive campaigns based around TV ads, with John Lewis no-doubt gearing up its festive efforts to make you simultaneously cry AND hand over your hard-earned cash (here’s the 2013 John Lewis ad and wider marketing campaign – and, because I’m good like that, all

Despite Christmas being months away, the PR tie ins have begun already. Who says we don’t need a little festive spirit in October? This charming campaign sees Santa Claus set up a LinkedIn profile. The self-proclaimed Managing Director of Christmas is using his profile to recruit ‘little helpers’

There are two golden rules in PR: one, don’t become the story. Second, don’t attempt to arm-wrestle Ade ‘The Beast’ Akinfenwa.Equipped with this advice, why not make a third by combining the two together?How all these rules came to be broken is all thanks to the launch of EA Sports’ FIFA 15 with

On September the 9th (3 days ago), a light-hearted PR stunt seed was sewn when a camera manufacturer – Autographer – tweeted a seemingly innocuous shot from a photographer set up in Lake Windermere:24 year old Ellie Williams, the photographer in question, set the camera up to take shots every few

It’s not the first time we’ve seen a stunt for the red of hair (last year, hundreds marched in the UK’s first ever Ginger Pride parade/PR stunt), but this effort just dropped into my inbox and is, I thought, worthy of a quick mention.An Aberdonian man, Richard MacCrae, was given a handmade discount