At around 6:30 GMT yesterday evening, if you listened really quietly, you could hear the simultaneous sound of upwards of a million people in the world turn to a colleague, mate, loved one or pet and say “Did he just do it again?!”For those who have been stuck in a tunnel, or had their internet cut

Capitalising on the excitement and buzz surrounding the beautiful game this summer, Durex launched an integrated global PR, social media and content marketing campaign focusing on the widespread problem of diving and simulation in football, based around the tag line #DontFakeIt .The campaign is

The answer is simple; create a great, smart PR stunt. Paddy Power have done very well recently, but this time its the turn of a brand you would not immediately associate with football at all…Restaurant chain Pizza Express have come up with a superbly innovative stunt, which fully capitalises on the

In a break from all the lazy ‘World Cup widow’ rubbish (marketing examples on The Telegraph here), beauty brand Benefit Cosmetics has opened a pop-up pub for women.The pub, named Gabbi’s Head is ‘a haven of football and beauty for women to enjoy the summer’s greatest sporting event’. TV presenter

Paddy Power has locked up a fan who bet on Italy beating England on Saturday’s match and suspended him next to a billboard, until further notice.The betting firm locked ‘Traitor Tony’ in a medieval-looking cage hung next to a billboard that states: “Traitor Tony. Backed Italy with Paddy Power. And