Londoners keen to avoid any and all World Cup news this summer (if this is you, you might like this Reddit post comparing football with archaeology) now have one more football-related intrusion into their day-to-day lives.A partnership between ESPN and Transport for London will see ESPNFC.com

The title pretty much summarizes this stunt from  Itaú Unibanco.The entire action titled “Beat of the Heart”  (“Batucada de Coração”), used orange colored balls equipped with sensors capable of  recording heart beats from whoever is holding it with both hands, this special ball was used to collect

Vivo is one of the major cellphone carrier companies in Brazil and also a main local sponsor for the FIFA World Cup. They have been run several campaigns and stunts to make the company more organically associated with this huge international sporting event that is about to start this week.One of

It’s been a while since we’ve had a good ‘massive PR thing for massive PR thing’s sake’, but I’ve just been sent a release and some images that do the job nicely:It’s a 17 ft long ‘lucky’ football boot made out of 1,500 cans of Pringles, in time for the FIFA World Cup.Oh, and it has been blessed by

It was only a matter of time before a brand stepped in to support the England Football stars that haven’t made Roy Hodgson’s initial squad for the 2014 FIFA World Cup in Brazil.Enter Premier Inn…The hotel chain, which is well known for jumping on the news agenda when an opportunity presents itself,