As football or as known in the US, soccer becomes more prominent for the US audience, people are bumped with a dilemma when they try to watch the games, as most of them happen during local working hours.Heineken figured that the key players in this equation are the bosses, which are the target

Capitalising on the excitement and buzz surrounding the beautiful game this summer, Durex launched an integrated global PR, social media and content marketing campaign focusing on the widespread problem of diving and simulation in football, based around the tag line #DontFakeIt .The campaign is

The answer is simple; create a great, smart PR stunt. Paddy Power have done very well recently, but this time its the turn of a brand you would not immediately associate with football at all…Restaurant chain Pizza Express have come up with a superbly innovative stunt, which fully capitalises on the

Paddy Power has locked up a fan who bet on Italy beating England on Saturday’s match and suspended him next to a billboard, until further notice.The betting firm locked ‘Traitor Tony’ in a medieval-looking cage hung next to a billboard that states: “Traitor Tony. Backed Italy with Paddy Power. And

Londoners keen to avoid any and all World Cup news this summer (if this is you, you might like this Reddit post comparing football with archaeology) now have one more football-related intrusion into their day-to-day lives.A partnership between ESPN and Transport for London will see ESPNFC.com