In a break from all the lazy ‘World Cup widow’ rubbish (marketing examples on The Telegraph here), beauty brand Benefit Cosmetics has opened a pop-up pub for women.The pub, named Gabbi’s Head is ‘a haven of football and beauty for women to enjoy the summer’s greatest sporting event’. TV presenter

Topshop have ‘inspiringly’ aka cleverly taken advantage of the recent #redlipstickselfie. After the huge global success of the #nomakeupselfie, a new Twitter seflie is gaining momentum, however it is now in aid of lung cancer. Topshop are selling a limited edition red lipstick so they can

A Japanese bar chain, Yaocho, has launched a clever new campaign, The Sleeping Drunks Billboard, which sees the company incorporate passed out revellers into drink awareness ads.Apparently bar staff were becoming increasingly worried about the number of people lying in the streets after a heavy

UK-based dog welfare charity Dogs Trust has launched a campaign called ‘Hot Dogs’, highlighting the dangers of leaving dogs in hot cars this bank holiday weekend and summer.According to this campaign video, it can take just 20 minutes for a dog to die when left in a hot car. I initially started