At the beginning of this week McDonald’s released its Super Bowl-televised Pay With Lovin’ campaign, highlighting that food in the US can (could?) be bought for the price of ‘high-fives, selfies and family hugs':‘Lovin’ Leaders’ (the horrendous name momentarily assigned to store managers) have been

This is the first blog I’m writing for PR Examples and what a campaign. The top secret ingredients of the Big Mac Special Sauce have been revealed – and even gone on sale!For those of you that haven’t heard, McDonald’s is finally selling bottles of their Big Mac Special Sauce! Only 200 500ml

First of all, I should apologise for missing out on the October top ten post. I’ve been pretty busy in the last month or so, you see – I’ve only gone and launched my very own PR agency, (the ingeniously named) Rich Leigh & Company! Specialising in personal PR and creative campaigns. (If you’d

To celebrate Children’s Day in Peru, McDonald’s staff asked customers to play rock, paper, scissors with them. If the customer won, the order was free:A sweet idea – I like the notion of dressing the winning idea of giving stuff away up by using games (Street Fighter bouts at the cash machine,