Members of the public are being given the chance to experience the best seats in the house at a Kasabian gig in a new virtual reality project from Visualise (disclaimer: a client, but a very cool/relevant campaign I’d have written about anyway), O2 and Columbia Records, Sony Music UK.A behind the

In a cool PR campaign that very few members of the general public – if any – are actually likely to pay for, luxury travel company Oliver’s Travels* has guaranteed brides and grooms-to-be ‘fair weather and clear skies for [their] wedding day, using a ‘crack-team of cloud bursters’.Yep, for the

It seems almost a rarity nowadays for a fashion campaign to not have a famous face as its star; like it or loathe it, they all seem to be clinging to the power of the modern ‘celebrity’. Which makes the Marc Jacobs Spring 2015 a little different, as each of the 11 people in the campaign were cast

Passers-by were transported from the streets of Europe to the States in a virtual reality stunt from British Airways.Taking the Oculus Rift virtual reality headset outdoors, the airline wanted to encourage members of the public to ‘make [their] US trip a reality’, using pre-filmed footage including

NASA have released their very own music video parodying Meghan  Trainor’s hit single ‘All About That Bass’. Interns at NASA’s Johnson Space Centre produced the spoof to raise awareness of the Orion spacecraft’s maiden voyage earlier in December. It manages to avoid the perils of all amateur parody