To promote the new co-operative playing mode in Assassin’s Creed Unity (released today), Ubisoft partnered with Terry Mynott, star of Channel 4′s The Mimic, to create this ‘celebrity co-op’ impersonation video, which features lead player “David Attenborough” (gamer tag DavidAttenbro), “Alan Carr”

As part of its £million mega draw you might have seen on its ads if you live in the UK, Confused.com played a hidden camera trick (and then, treat – Hallowe’en, innit) on a couple that thought they’d won £10,000.Watch it here:Travelling to a hotel in the Lake District in a chauffeured car to

The last few years have seen some impressive campaigns based around TV ads, with John Lewis no-doubt gearing up its festive efforts to make you simultaneously cry AND hand over your hard-earned cash (here’s the 2013 John Lewis ad and wider marketing campaign – and, because I’m good like that, all

The appointment of blogger ‘Zoella’ as digital ambassador for mental health charity Mind demonstrates just how far the blogging industry in the UK has come.If you are not aware of British blogger Zoe Suggs ‘Zoella’, she regularly vblogs to her 8 million subscribers about beauty, fashion and also

In a very nice PR partnership from Friday the 3rd to Sunday the 5th October, taxi booking app Uber and Xbox Australia offered the residents of Sydney free travel in top sports cars – all to promote the launch of racing game Forza Horizon 2.The three day app takeover saw cars featured in the game –