This is the first blog I’m writing for PR Examples and what a campaign. The top secret ingredients of the Big Mac Special Sauce have been revealed – and even gone on sale!For those of you that haven’t heard, McDonald’s is finally selling bottles of their Big Mac Special Sauce! Only 200 500ml

WELL. Happy end of January, everybody, it’s all General Election nonsense business in the UK from now on, I imagine.Let’s get into it, shall we?Here, in reverse order and based solely on the number of unique views each post received, are the top ten PR and marketing campaigns throughout

In a cool PR campaign that very few members of the general public – if any – are actually likely to pay for, luxury travel company Oliver’s Travels* has guaranteed brides and grooms-to-be ‘fair weather and clear skies for [their] wedding day, using a ‘crack-team of cloud bursters’.Yep, for the

In a charity-led stunt to promote itself, design agency Pearlfisher has opened a ball pit for adults in Hammersmith, west London. (When I say ‘has opened’, it’s actually been open since before Christmas, but I’ve only now just spotted it in the press).Aside from Houston PR’s space launch efforts

A statue of Peter Pan with a hole in his stomach has been unveiled on London’s South Bank today to launch the ‘Averting a Recipe for Disaster‘ campaign by kid’s food brand Ella’s Kitchen:The statue of the Boy Who Wouldn’t Grow Up with an empty stomach is being used as a way to highlight the