You’re sitting on the tube, studiously minding your own business, ensuring you make zero eye contact with anyone.  The train stops, the doors open and… a life-sized polar bear gets on.Picture courtesy of London Evening Standard websiteThis rather terrifying eight foot animatronic creature was out

A sweet little tactic for online life insurance company Beagle Street.To make sure its customers never lose their policy details they’ve teamed up with Rose Blake, Supermundane and RUDE to turn their documents into works of art. The idea is to encourage customers to hang them on their wall so they

It seems almost a rarity nowadays for a fashion campaign to not have a famous face as its star; like it or loathe it, they all seem to be clinging to the power of the modern ‘celebrity’. Which makes the Marc Jacobs Spring 2015 a little different, as each of the 11 people in the campaign were cast

In an impressive ‘MAKE IT MASSIVE’ PR stunt promote the launch of new global channel BBC Brit, a 30 ft-tall effigy of The Stig (Top Gear’s mysterious helmeted star driver) has been built, and is currently winding its way through Europe.The fibreglass model took three sculptors more than two months

Ahhh, at last, a properly odd PR stunt. Haven’t seen many in 2015 so far. So, umm – Marmite and Pot Noodle-flavoured Easter eggs will be available in the UK in February 2015. Do with this what you will. According to the news (courtesy of Unilever and chocolate film Kinnerton),